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NTR Summer Camp Campaign
The Marc Group — NTR Summer "Collect Knowledge" Campaign
Role: Creative Strategist & Designer
Project Type: Campaign Ideation · Branding · Community Engagement
Overview:
I developed the concept for NTR’s Summer Campaign: collectible “hockey card”–inspired series designed to promote awareness of the brand’s diverse summer camp programs. Each card represented a different camp category, allowing participants to “collect” their program card as a fun, shareable keepsake. The idea encouraged engagement both in-person and online, showcasing NTR’s variety while connecting athletes through creativity and community spirit.
Focus: engagement, collectibility, and brand visibility.
Deliverables: campaign concept, card design direction, messaging outline, and internal presentation deck.
NTR Fall + Winter Campaign
The Marc Group — NTR Fall/Winter “Hit the Ice” Campaign
Role: Creative Strategist & Designer
Project Type: Campaign Concept · Seasonal Marketing · Brand Messaging
Overview:
I developed the “Hit the Ice” concept for NTR’s Fall/Winter campaign — centered on the idea of beginning your hockey story. The campaign encouraged players of all ages to take their first step (or stride) into the season, reinforcing that it’s never too early or too late to plan. With inspiring visuals, bold language, and a community-driven message, the concept positioned NTR as the starting point for every athlete’s hockey journey.
Focus: motivation, storytelling, and seasonality.
Deliverables: campaign concept deck, tagline development, creative direction outline, and internal presentation for rollout.
NTR Event & Ice Rentals Campaign
The Marc Group — NTR Event & Rink Rentals “Not Your Average Arena” Campaign
Role: Creative Strategist & Designer
Project Type: Branding · Messaging · Community Marketing
Overview:
“Not Your Average Arena” repositions NTR’s rink rentals and event spaces as more than just ice time by highlighting the added value of atmosphere, amenities, and experience. The creative direction focused on showing how NTR stands apart through flexibility, modern design, and community energy, appealing to both athletes and event organizers looking for a space that goes beyond the ordinary.
Focus: distinction, experience, and engagement.
Deliverables: messaging guide, visual direction, promotional content outline, and internal presentation.
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