HELLO, MY NAME IS ISABEL
BUT YOU CAN CALL ME IZIE
A PENCIL WITHOUT AN ERASER IS THE FIRST STEP TO
CURATING
CREATIVE
CONCEPTS
AT MY CORE
Creativity is part of everything I do in my life. It's in the way I see, speak, listen, and curate.
A skilled architect understands that in order to create something beautiful, a concept is required to weave art with structure.
Like any amazing Advertisement, both are required. That's what I do.
Curate Creative Concepts.
MY CREATIVE FORMULA
Strategic Direction
The first step to any project is understanding key insights that connect the audience with the brand or product. This allows the creative thought process to build beyond just what looks good, but build a foundation that the consumer can rely on and trust, and that you can target specifically.
Copywriting
Combining insights to form a "Big Idea" is the key to what you are trying to sell. Choosing the correct way to go about how you are going to showcase the idea has to really makes people feel connected. Finding the sweet spot through copywriting is what makes a great advertisement.
Creative Direction
Art is not just about what you see, it is about what you feel. Just like fashion, ad styles are in, or out. Are to designing a fad or a trend? What works best for your brand at the moment? How can we create something that meshes strategy into the roots of the creative outcome? That is what I am able to do.
