Izie
Strategically curating creative concepts
[is-e]
Creative Strategist
primary SKILL SET
ART DIRECTion
[Creative Strategy]
Copywriting
[Creative Writing]
CREATIVE DIRECTion
[Artist's Eye]
Capture the perfect layout based on combining visuals & strategy.
Instantly curate concepts through creative writing.
Creatively calculate the problem and design strategically creative outcomes.
Secondary SKILL SET
Digital Marketing
In the age of algorithms and endless scrolls, digital marketing is where creativity meets precision. From social media to SEO to interactive campaigns, I design strategies that spark engagement and drive measurable results.
With data as my guide and storytelling as my tool, I craft digital experiences that are both impactful and unforgettable.
In the age of algorithms and endless scrolls, digital marketing is where creativity meets precision. From social media to SEO to interactive campaigns, I design strategies that spark engagement and drive measurable results.
With data as my guide and storytelling as my tool, I craft digital experiences that are both impactful and unforgettable.
Social Media Content Creator + Editor
Campaign Strategy & Execution
Performance Marketing
Branding Online Presence
UX Website Design Concept
Guerrilla Marketing
SEO Content Creation
Email Marketing Design + Flow
Traditional Advertising
Before pixels and hashtags, there were pages, posters, and airwaves. Traditional advertising connects in ways that feel real and rooted, leaving impressions you can hold, see, or hear.
From broadcast to print to unexpected real-world touchpoints, I design campaigns that are both impactful and memorable, crafted with the same creativity that bridges old-school media with modern strategy.
Branding Kit
Print Media
Outdoor / Out-of-Home (OOH)
Point-of-Sale (POS) / In-Store
Events & Sponsorships
Broadcast Media
Software Skills
01 — CREATIVE PRODUCTION
Design, build, and produce high-quality creative across digital formats.
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02 — SOCIAL MEDIA MANAGEMENT & PUBLISHING
Plan, publish, manage, and optimize content across social platforms.
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03 — STRATEGY,
WORKFLOW & SYSTEMS
Organize strategy, collaboration, research, and digital workflows across teams and brands.
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MUCH
MORE
SOOO
Experience
Elevation Partner
Senior Social Media Manager, Organic Social
Department Lead · Creative Strategist · Content Director
DEPARTMENT LEADERSHIP
Manage and mentor a Social Media Coordinator, assign priorities, review work, and maintain quality and consistency across all accounts.
PERFORMANCE & OPTIMIZATION
Analyze performance across reach, engagement, audience growth, and content results to identify opportunities and guide future strategy.
AREAS OF OWNER SHIP
MULTI-BRAND MANAGEMENT
Oversee organic social across 7+ brands, balancing brand voice, audience needs, content cadences, and business objectives within one portfolio.
CONTENT APPROVAL & QUALITY
Final internal approval point for all content before client review, ensuring brand alignment, compliance, consent, and creative quality.
CORE LEADERSHIP AREAS
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FULL TIME
2026 – Present
INDUSTRY
Beauty, Wellness & Medical Aesthetics
TEAM
1 Direct Report
SCOPE
7+ Brands
20+ Social Assets Weekly
ORGANIC SOCIAL STRATEGY
Lead monthly strategy, content pillars, campaign direction, promotional planning, and platform-specific content plans aligned to business goals.
CONTENT PRODUCTION
Own content production from concept to execution — creative briefs, shot lists, model sourcing, shoot direction, and post-production oversight.
SELECTED BRAND PORTFOLIO
The Marc Group
Campaign Support · Content Strategy · Multi-Client Accounts
Social Media Coordinator & Digital Marketing Advisor
FULL TIME
2025
INDUSTRY
Wellness, Sports & Consumer Services
TEAM
Cross-Functional Creative & Marketing Teams
SCOPE
10+ Brands & Organizations
Across Multiple Industries
AREAS OF OWNER SHIP
CAMPAIGN DEVELOPMENT
Contributed to campaign concepts, promotional ideas, brand activations, and social-first creative designed to support broader marketing objectives.
CONTENT CREATION
Created and coordinated social content across multiple formats, helping translate strategy into engaging, brand-aligned creative for different audiences and platforms.
SOCIAL MEDIA STRATEGY
Supported social media planning across multiple client accounts, helping shape content direction, platform strategy, campaign priorities, and audience-focused messaging.
BRAND & DIGITAL MARKETING
Contributed to broader branding and digital initiatives, connecting social media, creative execution, campaign thinking, and audience insight across client work.
MULTI-BRAND
ACCOUNT SUPPORT
Supported 10+ brands and organizations simultaneously, balancing different industries, audiences, priorities, timelines, and brand requirements.
COPYWRITING
Developed captions, campaign messaging, social copy, and brand-focused communications while adapting tone and messaging across different client identities.
SELECTED BRAND PORTFOLIO
The Marc Group inc.
Junior Social Media Manager, Paid Media & Organic Social Media Coordinator
1 Year 2025
The MARC Group is a full-service advertising agency offering integrated marketing, design, and digital solutions to help brands grow their presence both online and in the community.
Social Media Co-ordinator
Translates strategy into relatable posts, stories, and campaigns that build trust and spark conversation.
Campaign Creative Director + Strategist
Leads the creative vision and strategic direction of campaigns, blending storytelling with data-driven insights to deliver impactful results.
Digital Marketing Advisor
Advises on creative, data-driven marketing solutions that balance brand storytelling with performance outcomes.
Multiple Account Management
Develops original, engaging content that resonates with audiences and strengthens brand identity.
Manages multiple client accounts simultaneously, ensuring tailored strategies, consistent communication, and measurable results.
Content Creator
AI Assistant Optimization
Transforms human-led ideas into organized strategies by using AI tools for faster research, streamlined workflows, and creative efficiency.
Copywriter
Analyzes brand voice and audience insights to craft copy that strengthens positioning and builds trust.
Videographer + Photographer + Editor
Public Relations
Produces creative, story-driven visuals from concept to final edit, ensuring alignment with brand identity and goals.
Applies psychological insight to PR initiatives, creating narratives and campaigns tailored to connect with audiences based on research and strategic insights.
Branding + Rebranding
Crafts brand strategies and visual systems that strengthen market presence and align with evolving business goals.
Print Design + Concept
Blends creative ideation with technical design skills to deliver polished print assets that support brand storytelling.
Roles:
Companies, Affiliates, Collaborations:
The Marc Group inc
Full Time | 1 Year 2025
The MARC Group is a full-service advertising agency offering integrated marketing, design, and digital solutions to help brands grow their presence both online and in the community.
Social Media Co-ordinator
Translates strategy into relatable posts, stories, and campaigns that build trust and spark conversation.
Campaign Creative Director + Strategist
Leads the creative vision and strategic direction of campaigns, blending storytelling with data-driven insights to deliver impactful results.
Digital Marketing Advisor
Advises on creative, data-driven marketing solutions that balance brand storytelling with performance outcomes.
Multiple Account Management
Develops original, engaging content that resonates with audiences and strengthens brand identity.
Manages multiple client accounts simultaneously, ensuring tailored strategies, consistent communication, and measurable results.
Content Creator
Transforms human-led ideas into organized strategies by using AI tools for faster research, streamlined workflows, and creative efficiency.
AI Assistant Optimization
Analyzes brand voice and audience insights to craft copy that strengthens positioning and builds trust.
Copywriter
Videographer + Photographer + Editor
Produces creative, story-driven visuals from concept to final edit, ensuring alignment with brand identity and goals.
Applies psychological insight to PR initiatives, creating narratives and campaigns tailored to connect with audiences based on research and strategic insights.
Public Relations
Branding + Rebranding
Crafts brand strategies and visual systems that strengthen market presence and align with evolving business goals.
Print Design + Concept
Blends creative ideation with technical design skills to deliver polished print assets that support brand storytelling.
Roles:
IMC | 2022- 2024
CO-OP Seneca College
Kraft x Hockeyville | Year 2
Led creative vision in a co-op role, guiding campaign concepts and messaging for Kraft Hockeyville.
Essences of Life | Year 3
Collaborated in a co-op capacity to direct the creative aspects of the Essence of Life campaign, supporting strategic objectives.
Bravecto + Armstrong Agency | Year 4
Directed creative development for the Bravecto campaign during a co-op placement, aligning visuals and messaging with brand strategy.
IZUDIO
Freelance | 1 Year, 2024
Curates concepts that connect beyond just a canvas but the blueprint to prepare for the final concept.
Creative Strategist
Content Creator
Creates authentic and engaging content that connects with people, builds community, and strengthens brand presence.
Education
Creative Advertising
Seneca College | 4 Years 2021- 2024
Knowledgeable of:
Account services and Project Management Insights
Consumer Behaviour and Market Research
Creative Advertising
Media, Analytics, and Measurement
History of Advertising; Perspectives and Ethics
Art Direction and Copywriting
Brand Management Strategy and Analytics
Video, Social Content and Digital Marketing
Account and Project Management
Design Thinking and Consumer Behaviour
Presentation Skills in Advertising
Career Skills
Integrated Marketing Communications
College Marketing Achievement & Award
Award-Winning First Place Integrated Marketing Communications Campaign – Strategy & Execution, Year 4
Second Place Integrated Marketing Communications Campaign, Year 2
Certificates
