The Marc Group — VITA Social Media Plan

Role: Creative Strategist & Designer
Project Type: Social Media Planning · Content Direction · Brand Management

Overview:
I developed the full social media framework for VITA, shaping its digital presence from the ground up. The plan covered content pillars, posting cadence, art direction, and cross-platform strategy, blending athlete partnerships, lifestyle storytelling, and product education. Every element was designed to strengthen brand consistency and community engagement through authentic, high-impact visuals and messaging.

Focus: structure, storytelling, and consistency.
Deliverables: social media plan, content calendar, art direction guide, photography/videography briefs, collaboration outlines, and event integration strategy.