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Social Media Plan
The Marc Group — Social Media Planning & Strategy
Role: Creative Strategist & Designer
Project Type: Social Media Presence · Brand Strategy · Art Direction
Overview:
I developed and maintained the social media planning framework for The Marc Group’s online presence. This included building a consistent visual and strategic direction that showcased the agency’s culture, client work, and creative expertise. Through monthly content plans, tone guidelines, and platform-specific strategies, I ensured that every post aligned with The Marc Group’s identity: bold, collaborative, and community-driven.
Focus: cohesion, storytelling, and brand positioning.
Deliverables: social media content calendar, visual direction guide, caption tone framework, and posting strategy for ongoing brand growth.
Client On-boarding Pitch Deck
The Marc Group — Onboarding Presentation
Role: Creative Strategist & Designer
Project Type: Internal Presentation · Branding · Culture Building
Overview:
I designed and developed The Marc Group’s official onboarding presentation (a visual introduction to the agency’s identity, values, and workflow for new team members and clients). The goal was to create a cohesive, engaging format that communicates who we are and how we work, while reflecting the agency’s modern, energetic aesthetic.
Focus: clarity, consistency, and creativity.
Deliverables: presentation design, tone of voice guide, and visual system for internal communications.
Campaign Overview
The Marc Group — Bagvertising Campaign Concept
Role: Creative Strategist & Designer
Project Type: Campaign Ideation · Brand Activation · Concept Development
Overview:
I developed the Bagvertising campaign concept for The Marc Group (a creative idea that transforms reusable bags into a moving form of advertising). The concept was designed to strengthen brand visibility through community engagement and sustainable marketing. By combining everyday functionality with bold visual storytelling, the campaign positioned branded totes as both useful products and conversation pieces that carry the agency’s creativity beyond digital spaces.
Focus: innovation, sustainability, and brand awareness.
Deliverables: campaign concept deck, visual mockups, messaging framework, and presentation for internal pitch.
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