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Mountain Cleaning 

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Role: Creative Strategist & Social Media Manager
Project Type: Social Media Management · Art Direction · Copywriting

Overview:
Managed Mountain Cleaning’s social media presence through a full refresh of their visual identity, messaging, and content structure. Developed new branding elements, wrote engaging copy, and oversaw platform management to improve reach and overall professionalism.

Results:
Increased follower growth, strengthened brand consistency, and elevated the company’s online credibility.

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A collection of client accounts I handled during my time at The Marc Group, where I supported their social media strategy, content development, and day-to-day platform management depending on their curated package.

Social Media Portfolio — The Marc Group

Blue Mountain Power Co-op

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Role: Creative Strategist & Social Media Manager
Project Type: Social Media Management · Art Direction · Copywriting · Platform Optimization

 

Overview:
Led the re-branding and social media transformation for BMP Co-op. Defined the visual identity, crafted all written content (captions, value proposition messaging, member-stories), and managed posting across platforms. Aligned the messaging with BMP’s member-owned cooperative values and rural service ethos.

 

Results:
Improved brand consistency, increased follower growth and engagement, and elevated the co-operative’s online voice to better reflect reliability, community orientation, and modern relevance.

Central Healing Counselling 

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Role: Creative Strategist & Social Media Manager
Project Type: Social Media Management · Art Direction · Copywriting

 

Overview:
Managed Central Healing’s social media presence through refreshed visuals, consistent messaging, and clear brand direction. Developed supportive, approachable copy and scheduled content to align with their counselling values and services.

 

Results:
Strengthened brand consistency, improved engagement, and elevated the clinic’s online professionalism.

Body Smith

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Role: Creative Strategist & Designer
Project Type: Design Collaboration · Template Creation

Overview:
Created branded social media templates for Body Smith in partnership with VITA, aligning both visual identities into a cohesive, athlete-focused design system. Developed layouts, typography, and content structures that enhance brand consistency and streamline future content creation.

 

Results:
Delivered a polished, unified template package that supports both brands’ performance-driven messaging and elevates their social presence.

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