Tim Hortons “Tim Lip Bits” Campaign

Role: Creative Strategist & Designer
Project Type: Product Concept · Influencer Marketing · Brand Activation

Overview:
The “Tim Lip Bits” campaign introduced a limited-edition lip balm collection inspired by Tim Hortons’ iconic Timbits flavours. The concept connected beauty and brand loyalty through a playful redemption system where customers could sign up on the Tim Hortons app to claim their product. The launch featured an influencer collaboration with a Toronto-based makeup artist, supported by PR kits, promotional posters, and digital ads encouraging app sign-ups and in-store engagement. The campaign merged nostalgia with trend appeal, positioning Tim Hortons in a fresh, lifestyle-oriented light.

Focus: creativity, engagement, and brand innovation.
Deliverables: campaign concept deck, influencer strategy, PR package design, app integration plan, poster and ad design, and presentation for rollout.