Wycliffe Homes Brand Development

Role: Creative Strategist & Designer
Project Type: Branding · Social Media Planning · Strategic Development

Overview:
Wycliffe Homes was developed as a complete brand strategy project focused on strengthening identity and digital presence. The work included a creative and strategic brief, brand audit, SWOT analysis, and social media plan designed to modernize communication while maintaining the company’s legacy of quality and craftsmanship. The approach emphasized clarity, consistency, and a refined visual direction that connects timeless design with today’s homebuyer expectations.

Focus: strategy, identity, and modernization.
Deliverables: brand audit, SWOT analysis, creative and strategic brief, social media plan, visual direction guide, and presentation for rollout.