Olivia Rodrigo x Shure “Sing Your Guts Out” Campaign

Role: Creative Strategist & Copywriter 
Project Type: Product Collaboration · Influencer Marketing · Experiential Campaign

Overview:
The “Sing Your Guts Out” campaign brought together Olivia Rodrigo and Shure for a product and influencer collaboration inspired by her album GUTS. The campaign featured a custom purple Shure recording set designed in Olivia’s signature aesthetic, paired with an in-person karaoke booth experience that invited fans to record and share their own performances. The activation aimed to strengthen brand awareness, celebrate self-expression, and connect music lovers through creativity and authentic fan engagement.
 
Focus: experience, creativity, and connection.
Deliverables: campaign concept, influencer partnership outline, product mockups, event activation plan, and presentation for rollout.