Armstrong Agency — Bravecto “Let Them Play” Campaign

Role: Creative Strategist & Designer
Project Type: Campaign Planning · Brand Strategy · Emotional Marketing
 
Overview:
The “Let Them Play” campaign was created to position Bravecto as the trusted solution that keeps dogs protected so they can continue doing what they love most, being outside and active. The concept centered on emotional storytelling, highlighting the bond between pets and owners and how preventative care enables carefree play. The strategy included regional targeting in areas with year-round tick and flea risks, a membership reminder program, PR package concept, and supporting digital touchpoints such as a campaign website.

The campaign received first place recognition and was pitched to Bravecto on behalf of Armstrong Agency.
 
Focus: emotion, prevention, and connection.
Deliverables: campaign plan, creative brief, PR package concept, membership and reminder strategy, website design, social media assets, and pitch presentation.